Pearson credits AI with driving sales
Pearson is at the forefront of a fundamental shift in educational publishing that in time is going to bring into question the very viability of printed books in the education sector.
Read MorePosted by Mark Williams | Oct 30, 2024 | AI, Education Publishing, UK |
Pearson is at the forefront of a fundamental shift in educational publishing that in time is going to bring into question the very viability of printed books in the education sector.
Read MorePosted by Mark Williams | Oct 29, 2024 | Audiobooks, Digital Audio, USA |
Storytel US reports “a lot of tailwinds” from Spotify audiobooks move.
Read MorePosted by Mark Williams | Oct 28, 2024 | Publishing Controversies, Publishing News, USA |
“Not opening the floodgates” (Richard Sarnoff, KKR) is a concession that AI content will flow regardless, and the right way forward is to learn to manage that flow, not try to dam it.
Read MorePosted by Mark Williams | Oct 7, 2024 | South Korea |
As a sub-genre becomes saturated, publishers must pivot to new genres to stay relevant. The current interest in horror and dystopian AI presents an opportunity, but it also comes with the risk of market saturation if not managed carefully.
Read MorePosted by Mark Williams | Oct 6, 2024 | podcasting |
Paid podcasting is nowadays so much a part of the industry, that it’s hard to imagine that, as recently as 2019, many were sniggering as Morten Strunge launched Podimo with the crazy idea that consumers might hand over actual money to listen to a mere podcast.
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