Category: Audible
I Asked Eight AIs About the Amazon AI-Books Panic. They Couldn’t Agree How Big Amazon Is
by Mark Williams | Jun 30, 2026 | AI, Amazon, Audible, Audiobooks | 0 |
A viral chart and a straightforward question, put to eight freemium AI tools. The answers didn’t just disagree on conclusions – they disagreed on basic, checkable facts, with total confidence, every time.
Read MoreMarkets Are Made, Not Found: Publishing’s Self-Fulfilling Prophecies
by Mark Williams | Apr 5, 2026 | Audible, Audiobooks, IP Rights | 0 |
Publishing’s ‘self-fulfilling prophecies’: How supply shapes demand, AI breaks barriers, and 95% of books remain silent – not for lack of listeners, but of access.
Read MoreBeyond the Audiobook Store: Why Publishers Need to Think Bigger About Audio Distribution
by Mark Williams | Mar 28, 2026 | Audible, Audiobooks, Digital Audio, Digital Libraries, Ghana, Netherlands, Poland, Turkey | 0 |
British Airways partners with Audible, but the bigger story is audio escaping apps — from airline cabins and connected cars to six-cent daily subscriptions in Africa. Why publishers must look beyond premium markets.
Read MoreParix Audio Day Analysis From The Beach: What A Madrid Audio Conference Tells Us About The Road Ahead
by Mark Williams | Feb 22, 2026 | Audible, Audiobooks, Digital Audio, Digital subscription | 0 |
What the 2026 Parix Audio Day tells publishers about AI narration, platform access, market development, and why hesitation is the riskiest strategy of all.
Read MoreAudible’s Video Gambit: Boon for Discovery or Barrier for Indie Presses?
by Mark Williams | Jan 13, 2026 | Audible, Audiobooks, Digital Audio, USA | 0 |
Audible’s in-app video beta favours major publishers. We examine the martech move’s pros, cons and implications for indie presses.
Read MoreAudible Embeds BookTok Directly Into Platform – What It Means For The Industry
by Mark Williams | Dec 13, 2025 | Audible, Audiobooks | 0 |
Audible’s TikTok partnership embeds BookTok trends directly in-app, offering publishers a new discovery channel for audiobooks and backlist revival.
Read MoreHow They Laughed When Spotify Entered Audiobooks. Not Any More
by Mark Williams | Nov 20, 2025 | AI, Audible, Audiobooks, Spotify | 1 |
How Spotify Audiobooks transformed from industry laughing stock to award-winning innovator, expanding to 14 markets and proving publishers wrong.
Read MoreThe Audible Harry Potter Spectacular: A Landmark Achievement That Defies Replication
by Mark Williams | Nov 9, 2025 | Audible, Audiobooks, Digital Audio | 0 |
Amazon’s lavish Harry Potter audio production showcases audio’s potential but reveals why such scale remains impossible for most publishers to replicate.
Read MoreBookBeat reported 21% growth in 2024, reaching $125 million revenue, and topped one million paying users
by Mark Williams | Feb 11, 2025 | Audible, Audiobooks, Digital Audio, Digital subscription, Spotify, Storytel, Sweden | 0 |
So pity the PRH authors who missed out on a share of BookBeat’s accumulative royalty payout of SEK 3.5 billion ($320 million) to participating publishers and authors.
Read MoreAdapt and Thrive: AI Translation is the Game-Changer’s Game-Changer
by Mark Williams | Dec 7, 2024 | AI, Audible, Audiobooks, Publishing Controversies, Spotify, Translations | 1 |
Imagine for one moment if, somehow, the Bertelsmann buy-out of Simon & Schuster had been successful and the ever-tuxedoed Count Dohle was still emerging from the grave each night to dictate PRH policy. There would have been no Spotify deal and no unprecedented surge in the fortunes of the audiobook industry.
Read MoreSpotify adds Bloomsbury, forces Amazon to add audiobooks to Amazon Music
by Mark Williams | Nov 22, 2024 | Audible, Audiobooks, Spotify | 1 |
The kingmaker will be the big publishers, but it will be consumers that that will be the kingmakers’ kingmaker – TNPS 2020.
Read MoreAudible’s “first AI-powered search for audiobooks” fuel unfounded fears about the future of human narration
by Mark Williams | Aug 16, 2024 | AI, Audible, Audiobooks, USA | 0 |
AI narration of audiobooks, while understandably initially perceived as a threat, can actually offer several benefits to human narrators, if they are willing to embrace the opportunity unfolding.
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