As the industry watches Middle Grade sales and reading decline, grasping at easy excuses – such as that 70% of US nine year-olds don’t have phones – just beggars belief. How the f**k do they think Harry Potter or Enid Blyton got noticed and sold millions of books back in nineteen bow and arrow?
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“I’ve launched, failed and relaunched; here are the crucial lessons I’ve learned.”
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The Society of Authors believes genocide in Ukraine must be condemned, but genocide in Gaza is not part of its remit. And now the SoA has an official “mandate” to look the other way.
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The Dutch experience, and the emerging picture from Spotify, shows very clearly there is room for all models, and that publishers and authors that eschew one or the other are simply missing out.
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Here’s a suggestion to get you started, Adam. Pop along to an industry fair as a visitor...
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