Busting publishing’s urban myths – platforms, tours and TikTok
A whole new market opportunity of casual readers who valued entertainment over perfection.
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Category: TikTok
No, the “real” Middle Grade reading crisis has nothing to do with kids having or not having phones
As the industry watches Middle Grade sales and reading decline, grasping at easy excuses – such as that 70% of US nine year-olds don’t have phones – just beggars belief. How the f**k do they think Harry Potter or Enid Blyton got noticed and sold millions of books back in nineteen bow and arrow?
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British publishers hailing ‘excellent growth’ of English language exports to Europe thanks to BookTok are sleepwalking into disaster
It’s not too late for publishers to redeem something from the short-term cash-grab and...
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TikTok, forecast to reach 1.8 billion monthly active users by end 2022, is the search engine of choice for some
Book publishers are by now acutely aware that TikTok’s BookTok has become a major channel...
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