“TikTok has affected the way people read, what they read, and how book covers are designed.”
On BookNet Canada, a podcast about the rise of romance book sales in Canada embraces a wider global theme.
Excerpts:
“Canadian romance sales increased by 42% from 2017 to 2022. Looking closer, sales from 2017 to 2018 decreased by 5% and from 2018 to 2019 sales continued to drop by 11%. From 2019 to 2020 we again saw a decrease in sales, down 3%. But the downward trend changed in 2021 when year-over-year sales saw an increase of 11% and from 2021 to 2022 sales increased 54%. “
“The top-selling English-language print book in Canada last year was Colleen Hoover’s It Ends with Us. Sales of Hoover’s books drove a 55% increase in the Romance category when compared with 2021, with five of her titles topping the list.”
“TikTok has affected the way people read, what they read, and how book covers are designed.”
“As of March 15, 2023, #BookTok has 116.5 billion views; #RomanceBooks has 5.9 billion views; #RomanceRecs has 416.3 million views; #BookCover has 153.4 million views; and #BookCoverDesign has 19.7 million views.
Listen to the podcast or read the transcript:
#Canadabookmarket #Canadapublishing #romancebooks #romancepublishing
