Ad-supported streaming may – and indeed is very likely – to be the middle way for the near future. Might we see the same development in book-streaming?


The Wrap’s headline – “Why Hollywood Is in a Mad Rush to Launch Ad-Supported Streaming Options” – may not entirely reflect the situation, but with a global recession settling in it’s no surprise consumers are looking carefully at their outgoings and wondering if they really can justify all these streaming subscriptions, let alone add another.

Ad-supported streaming may – and indeed is very likely – to be the middle way for the near future.

Might we see the same development in book-streaming? The purists will be tearing their hair out at the very thought, but in hard times ads may prove critical for some.

And let’s be honest, we’ve managed to read past (or completely ignore) the ads in comics, magazines and newspapers since forever without irreparable harm to our brain cells or the collapse of civilisation as we know it.

And of course publishers, like video streamers, depend on advertising in other media to get noticed and drive sales.

A TNPS deep delve into this conundrum sometime soon. Meantime do check out The Wrap’s take on this.