Taiwan’s publishing sector demonstrates robust digital transformation, with its digital publishing market valued at US$920 million in 2024 and projected to reach US$2.12 billion by 2033 (9.86% CAGR).

The 34th Taipei International Book Exhibition (TIBE) opens on 3 February, running through 8 February at Taipei World Trade Centre.

Organised by Taiwan’s Ministry of Culture, the fair maintains its distinct positioning as a dialogue-driven cultural platform rather than a pure sales venue, reinforcing Taiwan’s commitment to freedom of expression. Projected attendance exceeds 550,000 visitors across 1,450 stand units.

Thailand’s Guest-of-Honour Programme

Thailand marks its third appearance as guest of honour (previously 2009 and 2014) with the “CreaTHAIvity” pavilion, showcasing 50 titles representing regional diversity and contemporary storytelling traditions.

The Thai Trade Office will present over 30 activities, including author forums, culinary demonstrations, and Muay Thai performances.

Ten prominent Thai authors are scheduled to attend, including Paul Adirex (former minister-turned-documentarian) and Prapt (suspense novelist with TV adaptations).

This cultural diplomacy arrives as Thailand’s publishing market recovers to approximately US$480 million, driven by innovative genres – boys’ love fiction alone accounts for over 10% of national sales, while influencer-authored titles attract younger demographics.

International Participation & Market Intelligence

Twenty-nine countries will exhibit across 1,450 stand units, with 504 publishers expected to conduct rights meetings – a crucial indicator of business recovery post-pandemic.

Taiwanese Market Context

Taiwan’s publishing sector demonstrates robust digital transformation, with its digital publishing market valued at US$920 million in 2024 and projected to reach US$2.12 billion by 2033 (9.86% CAGR).

The government’s “Cultural Points” initiative – doubling subsidies for 13-15 year-olds to NT$1,200 and distributing them pre-event – exemplifies proactive youth engagement strategies that international publishers can leverage.

The View From The Beach

The fair’s emphasis on rights trading and cultural exchange over direct sales mirrors post-pandemic recovery patterns observed at Frankfurt and other major fairs. Publishers report less frantic but more substantive negotiations, with deals increasingly finalised in follow-up periods rather than during the event itself.

Key opportunity areas include:

Thai genre fiction (crime, romance, LGBTQ+ narratives) showing crossover adaptation potential

Taiwanese digital platforms offering distribution channels for international content

Children’s and YA segments receiving prioritised government support

Graphic novels and visual storytelling commanding strong rights interest

This post first appeared in the TNPS LinkedIn newsfeed.