For book publishers insights like these can be invaluable in helping target audiences as podcasting continues its shift from audiobooks’-poor-relative to its deserved status as a revenue-creating format with global appeal and a fraction of the production costs of audiobooks.
Edison Podcast Metrics ranks the most popular podcast genres based on weekly audience size. The top 18 in the chart all have at least 1% weekly reach in the US.
Per the press release:
Edison Podcast Metrics is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks in the U.S. It is the only measurement based on actual podcast listening, not downloads, and does not require an opt-in from podcast networks.
For book publishers insights like these can be invaluable in helping target audiences as podcasting continues its shift from audiobooks’-poor-relative to its deserved status as a revenue-creating format with global appeal and a fraction of the production costs of audiobooks.
Read more here.
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