We don’t know how many online sales Big Bad Wolf has made in total this year, but in Malaysia we know Big Bad Wolf had attracted over 1.5 million visitors to its online incarnation.

Although Malaysia-based Big Bad Wolf debuted in Indonesia in 2016, it was only in April of this year that the first online Big Bad Wolf sale happened, after the pandemic forced the Jakarta Big Bad Wolf sale to close early.

Since then Big Bad Wolf has been running occasional online sales in Indonesia on the e-commerce platform Tokopedia, and per the Tokopedia Big Bad Wolf page has seen over 538,000 online sales already, with the next sale set to run December 1-7.

In Malaysia we know Big Bad Wolf had attracted over 1.5 million visitors to its online incarnation.

Big Bad Wolf Malaysia attracts 1.5 million buyers online. Partners with Shopee to extend the online flash sales experiment

As this screenshot shows, it’s the usual array of English-language books that is attracting the online crowds.

We don’t know how many online sales Big Bad Wolf has made in total, but as this recent coverage from TNPS shows, the company has not sat about feeling sorry for itself as the pandemic unfolded, but rather embraced the opportunity to trial online selling.

Safe to say Big Bad Wolf will return to in-person sales when circumstances permit, but that online sales will also continue in the future.

Big Bad Wolf continues its digital evolution, this time in Taiwan
Mapping the New Normal: As Big Bad Wolf counts down its 20 million book online debut in Singapore publishers need to look beyond the remaindered titles and grasp the opportunity
Big Bad Wolf goes digital again in Indonesia in August. Online debut for Sri Lanka in October
Down but not out. Big Bad Wolf launches its first online event as Covid-19 puts the world’s biggest books sale on hold. Could the future of Big Bad Wolf be digital?